(Last Updated On: )
Kwebbelkop is a content creator on YouTube who is from the Netherlands. His real name is Jordi von den Bussche . The channel mainly focuses on gaming content about popular games such as GTA V, Minecraft, Call of Duty but he also adds other comedy-focused videos once in a while.
Jordi has two channels, Kwebbelkop and Kwebbelcop which is basically like a vlog channel. He has been able to get an estimated net worth of $30 million from them over the years.
Kwebbelkop started his channel back in 2008 but got active in May 2011. He went full-time doing YouTube when he graduated.
How Much Money Does Kwebbelkop Make Online?
Kwebbelkop channel has over 16 million subscribers as of 2024 and has accumulated over 7.3 billion views since 2008. On a daily basis, the channel’s videos average a total of around 900,000 hits daily (approximately 60% of the views are from Shorts) from different sources. This will in turn generate an estimated revenue of around $2,800 per day ($1 million a year).
The Kwebbelcop channel has around 1.5 million subscribers as of 2018 and has accumulated over 200 million views since April 2014. The videos in the channel averages around 60,000 views per day and this will generate an estimated revenue of around $110 per day ($40,000 a year) all from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views in most niches after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisem*nt, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
i) Sponsors
Jordi has been able to generate supplementary income by working directly with different companies to advertise their products in his videos. He has promoted products such as Raid, AFK Arena, Dream Game, Ridge Wallet and many others.
ii) Merchandise
Merchandise sales to his loyal fans make up another significant portion of his supplementary income.
iii) Investments
These are generally assets that one can acquire to generate passive income through income generation or capital appreciation (increase in value). An example can be the stock market which has delivered an average annual return of 8% over the past couple of decades. Other investment options can include real estate, bonds, savings accounts, art, collectibles and many others.
